# Google Analytics alternatives

> Google Analytics is free and everywhere. These alternatives fit privacy-first traffic reporting, self-hosting and event-based product analytics.

Google Analytics is the default because it is free and every marketing guide assumes it. The alternatives below win on privacy, simplicity and ownership: most founders only need traffic sources, top pages and a conversion event, not a full advertising platform.

- Canonical page: https://rebupl.fun/alternatives/google-analytics
- Reviewed: 2026-11-07
- Alternatives listed: 6

## Alternatives

### Plausible

Simple, cookieless website analytics.

Plausible gives you the handful of metrics a founder actually checks — visitors, sources, pages, conversions — without a cookie banner. It is not a full product-analytics tool.

- URL: https://plausible.io
- Category: Privacy analytics
- Pricing: paid — From around $9/mo; self-hosted option available.
- Audience: Privacy-conscious founders and marketing teams
- Tags: privacy, analytics, cookieless

### Fathom

Fast, privacy-first site analytics.

Fathom is a straightforward cookieless dashboard with goals, events and email reports. The product is polished and hosted; it does not try to replace a warehouse.

- URL: https://usefathom.com
- Category: Privacy analytics
- Pricing: paid — From around $15/mo.
- Audience: Small teams that want a clean dashboard
- Tags: privacy, analytics, dashboard

### Umami

Open-source, cookieless web analytics.

Umami is a lightweight analytics server you can run yourself, with a clean dashboard and a simple event API. Self-hosting keeps the data and the cost in your control.

- URL: https://umami.is
- Category: Privacy analytics
- Pricing: freemium — Free self-hosted; cloud from around $20/mo.
- Audience: Developers who want to self-host analytics
- Tags: open source, self-hosted, analytics

### Simple Analytics

Privacy-first analytics with plain-language reports.

Simple Analytics strips web analytics down to readable traffic and conversion reports. The trade is less depth than an event-based product analytics platform.

- URL: https://www.simpleanalytics.com
- Category: Privacy analytics
- Pricing: paid — From around $9/mo.
- Audience: Founders who want analytics without a cookie banner
- Tags: privacy, analytics, reports

### PostHog

Product analytics, replay and experiments in one suite.

PostHog connects events, funnels, session replay and feature flags, with a self-hosted option. It is the natural next step when pageviews are no longer enough.

- URL: https://posthog.com
- Category: Product analytics
- Pricing: freemium — Generous free tier; usage-based after that.
- Audience: Product teams that need events and session context
- Tags: product analytics, replay, experiments

### Pirsch

Cookieless analytics hosted in the EU.

Pirsch offers a clean privacy-first dashboard with EU hosting and no cookie banner. Smaller ecosystem, strong data-residency story.

- URL: https://pirsch.io
- Category: Privacy analytics
- Pricing: paid — From around €6/mo.
- Audience: European teams with GDPR requirements
- Tags: privacy, eu, analytics

## FAQ

### What is the best privacy-friendly Google Analytics alternative?

Plausible and Fathom are the most popular hosted options. Umami is the best self-hosted choice. All three avoid cookies, which usually removes the need for a cookie banner.

### Will I lose data if I leave Google Analytics?

Historical data does not transfer automatically. Export the reports you care about before switching, then run both tools in parallel for a month so you can compare definitions and traffic quality.

### Do I need product analytics or just web analytics?

If the question is where visitors came from, use web analytics. If the question is which in-product action predicts retention, use event-based product analytics such as PostHog. Many teams eventually need both.

## Links

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