Mailchimp alternatives
Mailchimp is the default starting point for email. These alternatives fit creator newsletters, SaaS lifecycle email, transactional mail and a tighter budget.
Mailchimp is often the first email tool a founder signs up for and the one they leave when the list grows. The alternatives below split into three jobs: publishing a newsletter, sending product lifecycle email, and doing both with a transactional API. Pick by the email you send most, not by the longest feature list.
Short answer: If you use Mailchimp for newsletters and lifecycle email, start with Kit, Beehiiv, Buttondown. Each one is listed because it fits a specific part of that job — check the price note and audience before you switch.
Best Mailchimp alternatives
Ordered by fit for newsletters and lifecycle email, not by payment. Prices are a snapshot from the last review.
Kit
Free + paidEmail marketing built around the creator, not the catalog.
Kit (formerly ConvertKit) focuses on sequences, tagging and creator commerce without a bloated e-commerce layer. The trade is fewer classic marketing templates than Mailchimp.
Free up to 10,000 subscribers; paid as the list grows.
Beehiiv
Free + paidNewsletter publishing with growth and monetization built in.
Beehiiv combines publishing, referral growth, ad inventory and paid subscriptions in one product. It is opinionated toward newsletters, not general lifecycle email.
Free plan; paid from around $39/mo.
Buttondown
Free + paidA simple, developer-friendly newsletter service.
Buttondown stays deliberately small: write Markdown, send email, manage subscribers, use the API. It is a poor fit for complex marketing automation and a great fit for a personal list.
Free up to 100 subscribers; paid from around $9/mo.
Brevo
Free + paidEmail campaigns, automation and a lightweight CRM.
Brevo bundles transactional email, campaigns and a contact CRM at a low entry price. The all-in-one scope is useful for a small team; the polish is a step below the specialists.
Free plan with a daily send limit; paid from around $9/mo.
MailerLite
Free + paidClean email marketing without an enterprise contract.
MailerLite covers campaigns, automations, forms and a basic website builder with a generous free tier. It is the straightforward swap for a small list that has outgrown Mailchimp's pricing.
Free up to 1,000 subscribers; paid from around $10/mo.
Loops
Free + paidLifecycle email for modern SaaS products.
Loops is designed for product email: loops, broadcasts and a clean API for transactional messages. It skips the newsletter growth machinery and focuses on activation and retention.
Free up to 1,000 contacts; paid from around $49/mo.
How we picked them
Reviewed 7 November 2026. The list is built from the following sources. A product cannot buy a position.
- Each platform's public pricing and submission pages, checked on the review date.
- Rebupl's own pricing, FAQ and launch rules for the platform side of a comparison.
- The reviewed Where to Launch directory, which records pricing, audience and link policy.
Full method: editorial policy · Markdown: mailchimp.md
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