The Community That Launches Real Startups

Startups Lab is a weekly launch platform and directory for startups and SaaS products. Instead of a single 24-hour race, every product gets a full week in front of the community, and the best-voted launches are rewarded. It was built for founders who want a fair launch window, honest feedback and a useful backlink, without needing an existing audience.

How launching works

• Launches go live every Monday at 00:00 UTC and stay in the feed for seven days.
• Free launches are open to everyone, with 15 free slots each week and up to 2 active free submissions per account.
• The top 3 products each week earn a dofollow backlink and a winner badge, decided by community vote.
• Founders reach a community of 3,000+ founders and early adopters, and can upvote, comment and give feedback on each other's launches.

What your product page includes

• A full listing with description, gallery, FAQs, links and your own SEO settings.
• Tech stack, platforms and target audience, so people can discover you by what you build and who it is for.
• Analytics for each of your products.
• A public founder profile, so people can see who is behind the product.

Free Domain Rating tracking

Once your product is scheduled or live, you can turn on free weekly Domain Rating tracking. We save your Ahrefs DR3 and DR4 every Monday and show them side by side, with a growth chart and your launch dates marked on it. Products that opt in also appear on a public DR leaderboard. Ahrefs is moving to DR4 on December 1, and scores can change a lot, so this lets you watch both models in one place.

Tools for launch day

• A directory of launch platforms and startup directories, with Domain Rating and link type shown for each, so you can choose where to submit next.
• A free toolbox with meta tag and social preview checkers, name and tagline generators and a UTM link builder.
• A launch checklist and a step-by-step Launch Playbook, from preparing your page to what to do after launch week.

Optional paid upgrades

• Skip the Queue ($6, one-time): choose any upcoming Monday and be listed above free launches.
• Spotlight ($29 for 30 days): a top placement on the homepage, with only 3 slots available at a time.

Free launches are always available, and upgrades can be added later, even after a free launch is scheduled.

Who it is for

Indie hackers, solo founders and small teams shipping software, who want their launch to last longer than a day, who care about getting real feedback from other builders, and who want a link and a badge they earn on merit.

Launch your product for free at startupslab.site.