What is the best privacy-friendly Google Analytics alternative?

Plausible and Fathom are the most popular hosted options. Umami is the best self-hosted choice. All three avoid cookies, which usually removes the need for a cookie banner.

Will I lose data if I leave Google Analytics?

Historical data does not transfer automatically. Export the reports you care about before switching, then run both tools in parallel for a month so you can compare definitions and traffic quality.

Do I need product analytics or just web analytics?

If the question is where visitors came from, use web analytics. If the question is which in-product action predicts retention, use event-based product analytics such as PostHog. Many teams eventually need both.

All alternatives

Analytics / Alternatives

Google Analytics alternatives

Google Analytics is free and everywhere. These alternatives fit privacy-first traffic reporting, self-hosting and event-based product analytics.

Google Analytics is the default because it is free and every marketing guide assumes it. The alternatives below win on privacy, simplicity and ownership: most founders only need traffic sources, top pages and a conversion event, not a full advertising platform.

6 alternativesReviewed October 2026Best for founders, marketers and product teams

Reviewed by Rebupl editorialLast updated 7 November 2026How we review

Short answer: If you use Google Analytics for traffic, acquisition and product analytics, start with Plausible, Fathom, Umami. Each one is listed because it fits a specific part of that job — check the price note and audience before you switch.

The list

Best Google Analytics alternatives

Ordered by fit for traffic, acquisition and product analytics, not by payment. Prices are a snapshot from the last review.

Plausible

Paid

Simple, cookieless website analytics.

Plausible gives you the handful of metrics a founder actually checks — visitors, sources, pages, conversions — without a cookie banner. It is not a full product-analytics tool.

Privacy analyticsPrivacy-conscious founders and marketing teamsprivacyanalyticscookieless

From around $9/mo; self-hosted option available.

Visit

Fathom

Paid

Fast, privacy-first site analytics.

Fathom is a straightforward cookieless dashboard with goals, events and email reports. The product is polished and hosted; it does not try to replace a warehouse.

Privacy analyticsSmall teams that want a clean dashboardprivacyanalyticsdashboard

From around $15/mo.

Visit

Umami

Free + paid

Open-source, cookieless web analytics.

Umami is a lightweight analytics server you can run yourself, with a clean dashboard and a simple event API. Self-hosting keeps the data and the cost in your control.

Privacy analyticsDevelopers who want to self-host analyticsopen sourceself-hostedanalytics

Free self-hosted; cloud from around $20/mo.

Visit

Simple Analytics

Paid

Privacy-first analytics with plain-language reports.

Simple Analytics strips web analytics down to readable traffic and conversion reports. The trade is less depth than an event-based product analytics platform.

Privacy analyticsFounders who want analytics without a cookie bannerprivacyanalyticsreports

From around $9/mo.

Visit

PostHog

Free + paid

Product analytics, replay and experiments in one suite.

PostHog connects events, funnels, session replay and feature flags, with a self-hosted option. It is the natural next step when pageviews are no longer enough.

Product analyticsProduct teams that need events and session contextproduct analyticsreplayexperiments

Generous free tier; usage-based after that.

Visit

Pirsch

Paid

Cookieless analytics hosted in the EU.

Pirsch offers a clean privacy-first dashboard with EU hosting and no cookie banner. Smaller ecosystem, strong data-residency story.

Privacy analyticsEuropean teams with GDPR requirementsprivacyeuanalytics

From around €6/mo.

Visit

How we picked them

Reviewed 7 November 2026. The list is built from the following sources. A product cannot buy a position.

Each platform's public pricing and submission pages, checked on the review date.
Rebupl's own pricing, FAQ and launch rules for the platform side of a comparison.
The reviewed Where to Launch directory, which records pricing, audience and link policy.

Full method: editorial policy · Markdown: google-analytics.md

FAQ

Google Analytics alternatives FAQ

3 answers

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