Capterra

Why launch on Capterra?

B2B products with a category fit. The audience is smb software buyers, and the listing is a directory. A Gartner-owned software directory with strong search visibility. Free listings are possible; paid placement drives the actual leads. The listing also appears across GetApp and Software Advice.

How to submit to Capterra

1. Make sure your product page is live, fast and clear about who it is for.
2. Prepare a short tagline, a longer description, a logo and two or three screenshots.
3. Open Capterra and follow its current submission instructions.
4. Fill in the audience, category and pricing fields as accurately as you can; they decide who sees the listing.
5. After publishing, check the live URL and add it to your own launch page or press kit.

What to prepare

• A one-line description and a 50–100 word summary.
• A square logo and a 16:9 screenshot of the product in use.
• A public pricing page, even if the answer is “free”.
• A founder or maker profile so people can see who built it.
• A tagged URL so you can measure the referral traffic.

Pricing and link policy

Pricing: Free listing; paid placement.

Link policy: Nofollow. Check the platform before you pay; rules change, and the value is the audience and referral traffic, not only the link attribute.