Indiegogo

Why launch on Indiegogo?

Consumer hardware and unusual products. The audience is backers and early adopters, and the listing is a marketplace. A crowdfunding platform with more flexible funding options than Kickstarter. The same campaign work applies: a real audience, a clear video and a plan for fulfilment.

How to submit to Indiegogo

1. Make sure your product page is live, fast and clear about who it is for.
2. Prepare a short tagline, a longer description, a logo and two or three screenshots.
3. Open Indiegogo and follow its current submission instructions.
4. Fill in the audience, category and pricing fields as accurately as you can; they decide who sees the listing.
5. After publishing, check the live URL and add it to your own launch page or press kit.

What to prepare

• A one-line description and a 50–100 word summary.
• A square logo and a 16:9 screenshot of the product in use.
• A public pricing page, even if the answer is “free”.
• A founder or maker profile so people can see who built it.
• A tagged URL so you can measure the referral traffic.

Pricing and link policy

Pricing: Platform fee; flexible and fixed funding options.

Link policy: Nofollow. Check the platform before you pay; rules change, and the value is the audience and referral traffic, not only the link attribute.