X — build in public
Not a launch button, a habit. The launch-day post works only if there is an audience already there. Build the list for weeks before the link matters; a thread with screenshots and a clear ask travels furthest.
Why launch on X — build in public?
Ongoing distribution and relationships. The audience is founders, makers, tech audience, and the listing is a community. Not a launch button, a habit. The launch-day post works only if there is an audience already there. Build the list for weeks before the link matters; a thread with screenshots and a clear ask travels furthest.
How to submit to X — build in public
- Make sure your product page is live, fast and clear about who it is for.
- Prepare a short tagline, a longer description, a logo and two or three screenshots.
- Open X — build in public and follow its current submission instructions.
- Fill in the audience, category and pricing fields as accurately as you can; they decide who sees the listing.
- After publishing, check the live URL and add it to your own launch page or press kit.
What to prepare
- A one-line description and a 50–100 word summary.
- A square logo and a 16:9 screenshot of the product in use.
- A public pricing page, even if the answer is “free”.
- A founder or maker profile so people can see who built it.
- A tagged URL so you can measure the referral traffic.
Pricing and link policy
Pricing: Free (organic).
Link policy: Nofollow. Check the platform before you pay; rules change, and the value is the audience and referral traffic, not only the link attribute.
Frequently asked questions
X — build in public is free to use. Free (organic).